Madeira Story Centre in the Old Town of Funchal – To visit or not to visit?
We passed by Madeira Story Centre multiple times during our first trips to Madeira, not really interested in what it is and what it can offer. We assumed it wasn’t more that just a big souvenir store store, but we were wrong. Last time, bad weather around the Christmas season made us look into indoor attractions in Funchal and Madeira Story Centre was one of them. We visited the museum, the store and the restaurant and we are glad we did.
Today, lots of practical information, pictures and reasons why you should visit Madeira Story Centre.
What is Madeira Story Centre?
Madeira Story Centre is a similar concept to the Madeira Film Experience – introducing the history of Madeira to tourists, in an interesting way. On the ground floor, there is a big souvenir store and a cafe. On the second floor, the museum is located. There is also a nice indoor/outdoor restaurant, with a nice extra surprise on the top floor…
Madeira Story Centre is a small but very informative museum. I will tell you about Madeira Film Experience another time, today I would like to tell you about the Madeira Story Centre and give 4 good reasons why you should visit it.
1. Madeira Story Centre Museum – for kids and adults alike
It isn’t as spectacular as Universo de Memorias Joao Carlos Abreu, but it is also very interesting and informative. If you are genuinely interested in learning more about Madeira’s past, you will like it.
Madeira Story Centre is an attraction suitable for kids. There are a lot of interesting exhibits, screens with interactive games which they can play, while parents focus on reading the provided information. One of the games is, for example, building your own virtual ship.
The exhibition is organised chronologically. If you stop and read all the signs, it should take you approximately 1 hour.
The are multiple boards and all are available in fours languages: Portuguese, English, French and German.
They take you through the entire history of Madeira; from the island’s volcanic origins, through its discovery, their sugar cane trade, the start of tourism, to Cristiano Ronaldo.
Yes, you will find a trace of Ronaldo here; his signed T-shirt.
Opening hours Madeira Story Centre Museum: 9 a.m. to 7 p.m. (Monday to Sunday)
Ticket prices Madeira Story Centre Museum: Normal Ticket: 5€; Children: 3€
If you visit the museum, you will receive a 10% discount to the roof restaurant or the souvenir store (at least we did, in December 2018)
2. Madeira Story Centre Restaurant
We enjoyed the Madeira Story Centre Restaurant, we went there three times during our latest trip to Madeira – come rain come shine!
Important for all tourists not speaking foreign languages too well – the menu is translated into many different languages, including rare languages such as Polish. To some, such a menu can be a great help.
The food was good, as I would expect, but what I liked the most were the view and the service. The restaurant is really big and most of the tables are outside, just next to the Teleferico station (Cable Car) overlooking a busy square. If you love observing the street life, you will have a nice time.
You can also see the cable cars passing by nearby. All in all, a relaxed place for a sunny, but also for a rainy day, as there are many umbrellas allowing you to sit outside even when it is raining.
The service was also great, very friendly. Absent minded as I was, I lost my phone in the restaurant… I realized it at the moment of paying, but I could relax when I noticed a waiter running towards me with my phone in his hand.. I was extremely grateful…
As I mentioned – If you visit the museum, you will receive a 10% discount to the restaurant (at least we did, in December 2018).
3. Madeira Story Centre Viewpoint
Its panoramic viewpoint on the roof of the building is what I would recommend everyone to visit. It allows you to enjoy a view on the Old Town, the famous Rua da Santa Maria Street with painted doors, the Teleferico and Funchal.
Access to the viewpoint is free of charge and the access to it is via the restaurant.
During our May 2019 lunch in the Madeira Story Centre restaurant, we were very pleasantly surprised. On that day, the tables were set up outside, on the observation deck on the roof of the building.
4. Madeira Story Centre Shop
It is a rather big souvenir store, offering both typical and standard souvenirs as well as local and handmade products.
Opening Hours Madeira Story Centre Shop: 9 a.m. – 7 p.m. (daily)
Location of the Madeira Story Centre
The address is: Rua D. Carlos I Nº27-29, 9060-051 Funchal, second floor (next to Teleferico station and the bus station).
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